Sherri Cornelius

The first two stories I e-published, I didn’t do any promotion aside from tweeting and facebooking and blogging. And really, not a lot of that. They were short stories, and I intended them to be free from the beginning. This in itself ensured they would be downloaded. People like free stuff.

With SKIN AND SCALES I decided to go a different way. First of all, I decided to charge a book price for it and see what happened. (Very little, of course.) Second, I put it straight into KDP Select instead of offering it on Smashwords first. The benefit of KDP Select is that Amazon Prime members are able to borrow the book for free, but the author still gets a small royalty. I had no borrows on the short stories while they were enrolled, but I thought people would be more likely to borrow a book. (Apparently not my book.) Third, I intended to publish it quietly and just let it sit unpromoted, but I got caught up in the excitement, especially when my mom virtually shoved a couple of twenties in my hand for a Facebook ad. So I tried it, expecting nothing but an education and receiving what I expected. It was an interesting and enlightening experience. The results were definitive, and I quit before I hit $20.

So now I think what I need is some reviews. My theory is that any review is good for business. Even a solid 3-star review would indicate that people were reading it and it isn’t completely awful. A 1-star review would keep people engaged and on the page, though I presume I would need a couple of higher stars to counteract it.

TOMORROW only, April 10, SKIN AND SCALES will be free for download on Kindle. This serves a two-fold purpose: to allow the folks in my acknowledgements to get a free copy and to garner a few reviews. I hope everyone who reads it will at least throw a couple of anonymous stars up there. Don’t be shy! If one person breaks the ice, others will follow.

If you don’t read weird stuff but still want to support me, you can recommend the book to your weird-loving friends. If you don’t have a Kindle but still want to read it, you can download a reader for your computer or smart phone here.

Thanks for all your support!

It wasn't supposed supposed to be scary, self-publishing a book on Kindle. I wasn't particularly excited about it. I saw self-publishing as a way to get Black Veil Angel out of my hair for good. It worked so well with the two shorts I published, after all, and I wasn't really nervous about those two. It was really no big deal, and once they were published, even if by myself, they were finalized in my mind. I had struggled so long with BVA--and even after deciding to publish, the process dragged on and on.

But then it just stopped dragging.The instant I saw the image on iStockPhoto I knew it was THE ONE. I had been looking for months, but I'm glad now I didn't try to force it with another image. As the final cover started to come together I got more and more excited.

I'm really happy about the title change. "Black Veil Angel" had a couple of things about it that I thought didn't represent the book. First of all, if you've googled it, you know that the term black veil angel is a common name for a type of angelfish. It wouldn't be a huge leap for a reader to expect at least some symbolism involving a fish tank. Another is that confounding word "angel." It's used in the Christian angel way so freakin' much that I thought it would give potential readers the wrong idea. Especially with the Light on the cover.

Skin and Scales is more descriptive, fits the tone of the story, and plus I think it sounds pretty cool.

I wasn't going to do any promotion beyond a quiet link here on the blog. But once the cover was finished and I started the actual publishing process, I found myself making author pages on Goodreads and Amazon, almost like sleepwalking. I wrote a blurb and all the front matter of the book in a single afternoon. No major problems formatting the manuscript. It was just time, I guess.

I had planned not to care, based on my previous self-pub experiences. What I didn't take into consideration is the fact that this is a full-length novel. A novel I worked on for several years. A novel which ushered me through the hardest time of my writing life thus far. (Hopefully forever.) Maybe I do care, a little.

Skin and Scales will be available exclusively on the Kindle for three months. Woo!

 

I’m taking this publishing thing sloooooowly. Don’t know if you noticed. I first published Mon Petit Ami in October of last year, distributing through Smashwords. I learned the ropes, trying out the coupons and reviews and changing the price. It was free through nearly every retailer—B&N, Kobo, Sony, Smashwords—and racked up about 400 views over the next 6 or 7 months.

Amazon, however, is the whiny, uncompromising kid on the playground who is ready to take his awesome toys and go home if the other kids don’t play his games. Ergo, Amazon doesn’t give you total control over your pricing when you self-publish and you have to like it or lump it. The lowest they’ll go on any publication is 99 cents, regardless of length, unless you cast some magical price-matching spell which I was never able to figure out. So my little 1500-ish word story languished with no sales, unsurprisingly.

So I started to wonder how the story would do on Amazon. I had a half a year’s data on Smashwords, et al, and several good reviews from complete strangers, so I thought it was time to play Amazon’s game. The only way I could get my story on Amazon for free was to give them exclusivity, so I did.

I found out a lot from my 3-day free promo. Before I did this, I’d thought the reader pool among my friends had already been exhausted. After all, MPA had been free and periodically promoted for many months. What I didn’t realize was how many of my friends have Kindles and would download my story once it was pretty much effortless. I ended up with 77 downloads over three days on Amazon, a number that took about a month to reach on all other platforms combined, maybe a bit longer.

How eye-opening is that? No wonder people play by Amazon’s rules. They have awesome toys.

Now that this promo’s over, I expect my new downloads to drop back to zero. A dollar is just too much for a story this short, especially since it’s my only publication and bears an ISBN from Smashwords—a bias I’ve seen in the Kindle forums that can’t be dismissed.

One anonymous person gave me my first review, for which I am grateful. Reviews are like currency, so every star, whether it be one or five, helps. This one happened to be a fiver.

If you’re a Kindle user who’s been dying to read my short story, MON PETIT AMI, but not dying enough to download it free from Smashwords or pay 99 cents on Kindle, well now’s your chance to download it to your device for free. FREE, I tells ya. Finally. But only through Monday.

I wish I could charge .29 for it, but they won’t let me.

So download it now! While it’s free!

The fate of the world hangs in the balance!

The world thanks you for your support!

(and so do i)

Just a quickie post to let you know Fangs, Fur, and Fey is giving away a Kindle to celebrate their 3-year anniversary, and it ends tomorrow!

Contest Rules: All you have to do to enter is email your name and a shipping address to fangsfurandfey AT yahoo DOT com. Only one entry per person allowed, UNLESS...If you blog about the contest and link back to this post, send a second email with the link showing where you blogged about it. Any double-entry without a link enclosed that shows where you blogged about the contest will be deleted.

Go to this post for all the rules and prizes.